Team
Our Story
We founded Cove Baby when Tilly was 6 months old and ready for weaning. The Ikea Antilop high chair had been very highly recommended, but it's plain, white, plastic design didn't appeal in our new kitchen.
We searched high and low for a beautiful cushion to spruce up the high chair and also to ensure that Tilly, as a little baby, could sit up correctly and comfortably in the chair.
As we couldn't find anything we liked and presumed there must be hundreds of parents out there with the same issue, we decided to launch Cove Baby, which now provides stylish accessories for the very much loved Ikea high chair, as well as lots of other high chairs.
Having worked in fashion sales for 12 years, Nicola is the Northern powerhouse behind the brand and comes up with the designs, products, strategy, as well as leading day-to-day operations, helped by a brilliant bunch of helpers (including our loving families).
Nicola
MUM
Social Media Manager, Photographer, Product Developer, Customer service Manager, Office Party Organiser.
Favourite combination
Fawn Cushion Cover, Babyccino Placemat, Bamboo Footrest, Bamboo Leg Wraps.
Torx
DAD
Team Leader, Finance Director
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Favourite combination
Cactus Cushion Cover, Graphite Placemat, Black Footrest, Black Leg Wraps
Will
UNCLE
Website Will, Graphic Designer, Instagram Artwork.
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Favourite combination
Midnight Safari Cushion cover, Sage Placemat, Beech Footrest, Beech Leg Wraps.
Helen
GAGA
Your Order Packer, Personal Assistant, Team Therapist, Head Cake Maker.
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Favourite combination
Easy Peeler Cushion cover, Sage Placemat, Bamboo footrest, Bamboo Leg wraps
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Charlotte
FRIEND
Your order packer and stock manager
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Favourite combination
Sage Leaf cushion Cover, Sage Green Placemat, Bamboo Footrest, Bamboo Leg wraps
Tilly
BIG SISTER
Muse, Product Tester, Cove Baby Model
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Favourite combination
Soft Peach cushion cover, Dusky Rose placemat, Beech footrest, Beech leg wraps.
Wilf
LITTLE BROTHER
Cove Baby Model